Elusive describes the constant struggle that every one of us goes through as an experience of the human being to define the meaning of life. For all of us, life is an ongoing search for definition, a definition that we seek to live a meaningful life.
This ongoing search is what we call The Constant Chase, a theme that is found throughout the Elusive journey since the beginning. A lot of our designs and taglines speak to the curiosity that lives in all of us.
The human race is such a vast pool of experiences and we all walk our own paths. Elusive speaks to all paths. No matter what life that you choose to live, all of our paths merge at one point or another. It's what we choose to do at these intersections determines the terrain on the walk of life.